In 2022, an estimated 3.7 trillion South Korean won were spent on display advertising in the South Korean mobile advertising sector. Spending on mobile display advertising pulled ahead of mobile search advertising in 2017 and has remained ahead ever since. This pattern is estimated to hold.
Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement
(in billion South Korean won)
Characteristic
Display advertising
Search advertising
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KOSIS. (April 7, 2023). Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS. "Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won)." Chart. April 7, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS. (2023). Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS. "Spending on Mobile Advertising in South Korea from 2015 to 2022 with a Forecast for 2023, by Type of Advertisement (in Billion South Korean Won)." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/
KOSIS, Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won) Statista, https://www.statista.com/statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/ (last visited June 18, 2024)
Spending on mobile advertising in South Korea from 2015 to 2022 with a forecast for 2023, by type of advertisement (in billion South Korean won) [Graph], KOSIS, April 7, 2023. [Online]. Available: https://www.statista.com/statistics/1343867/south-korea-mobile-ad-spending-by-ad-type/