Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAccording to a survey during the third quarter of 2023, 35.9 percent of online audiences in Brazil stated that Instagram was their favorite social media platform, with a usage reach of 91.2 percent among the online population. WhatsApp followed as the social platform of choice for around 33.6 percent of the respondents, while Facebook was preferred by 7.7 percent of the Brazilian internet users. Despite the significant growth of the platform, only 8 percent of Brazilian internet users said that TikTok was their favorite platform.
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