Penetration rate of social media use among internet users in Brazil from 2017 to 2023, by age

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Release date

November 2023

Region

Brazil

Survey time period

2018 to 2023

Number of respondents

21.271*

Age group

10 years and older

Special properties

individuals who accessed internet at least once in the past 3 months

Method of interview

Face-to-face interview

Supplementary notes

* Counting of surveyed individuals for 2023.

Figures preceding 2023 come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2022 was collected between October 2021 and March 2022.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2020 was collected between October 2019 and March 2020.
Data for 2019 was collected between October 2018 and March 2019.
Data for 2018 was collected between November 2017 and May 2018.

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Statistics on " Social media usage in Brazil "

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Other statistics that may interest you Social media usage in Brazil

Overview

8

Audiences

7

Usage

8

Facebook and Messenger

7

Instagram

5

TikTok

5

YouTube

6

Messaging apps

7

Marketing and influencers

8

Further related statistics

19

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Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
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