Leading social media platforms for online users in Italy 2022

Published by
Stacy Jo Dixon,
Apr 10, 2024
Between 2020 and May 2022, almost nine in ten online users in Italy reported engaging with the video platform YouTube. Meta-owned social platforms followed, with 68 percent of Italian users reporting engaging with Facebook, Instagram, and WhatsApp in the examined period. TikTok only featured in the third position, with roughly half of respondents reporting to have used the popular short-form video platform in the examined period.

Share of internet users in Italy who have engaged with selected social media platforms as of May 2022

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Sources

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Release date

May 2022

Region

Italy

Survey time period

May 2022

Special properties

in the past 3 years

Method of interview

Online survey

Supplementary notes

According to the source: 2,000 users were surveyed across five markets including Italy.

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Topics

Social media usage in ItalySocial mediaSocial media and global eventsSocial media usage in Western EuropeInternet usage in Italy
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