TikTok preference among internet users in selected Latin American countries Q3 2021

Published by
Tiago Bianchi,
Jun 30, 2022
According to a survey during the third quarter of 2021, TikTok was the preferred social media for around 10.3 percent of the internet users in Mexico. Despite the significant growth of the platform in the region and for having a similar usage reach inbetween the countries, the video-based social platform was the favorite social network for only 4.7 percent of the Brazilian internet users.

Share of internet users in selected Latin American countries who say TikTok is their favorite social network as of 3rd quarter 2021

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Release date

January 2022

Region

LAC

Survey time period

Q3 2021

Age group

14-64 years

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Users who claimed each option was their "favorite" social media platform. YouTube was not offered as an option for this question in the survey.

Individual reports for each country available at:

Digital 2020: Argentina, p.53Digital 2020: Brazil, p. 55Digital 2020: Colombia, p.54 https://datareportal.com/reports/digital-2022-mexico

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Statistics on " Social media usage in Latin America "

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Other statistics that may interest you Social media usage in Latin America

Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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