Colombia: social network penetration 2019-2028

The social media penetration rate in Colombia was forecast to continuously increase between 2024 and 2028 by in total 3.4 (+4.94 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 72.21 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.