B2C marketing channels with highest growth potential in the UK 2022

Published by Statista Research Department, Jul 3, 2023
During a 2022 survey carried out in the United Kingdom, almost 24 percent of responding business-to-consumer (B2C) marketers stated that social media was the most promising marketing channel in terms of its growth potential within the following three years. Influencer marketing and website followed in second and third position, both mentioned by around 14 percent of respondents.

Marketing channels with highest growth potential according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "Q9. Which of the following channels do you believe have the greatest growth potential in the next three years? Select up to three"
The source does not provide information about survey methodology.

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