In 2022, daily time spent on TikTok in the United Kingdom (UK) reached approximately 50 minutes, up by over 110 percent compared to 2019. In comparison, Facebook usage between 2020 to 2022 went down to approximately 43 minutes on a daily basis. In the examined time, Instagram engagement remained at around 30 minutes per day among UK users in the examined period.
Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024
(in hours.minutes)
Characteristic
Facebook
Instagram
TikTok
Snapchat
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eMarketer. (July 25, 2022). Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1371857/time-spent-daily-social-media/
eMarketer. "Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes)." Chart. July 25, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1371857/time-spent-daily-social-media/
eMarketer. (2022). Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1371857/time-spent-daily-social-media/
eMarketer. "Average Daily Time Spent in The United Kingdom (Uk) on Leading Social Media Apps from 2019 to 2024 (in Hours.Minutes)." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1371857/time-spent-daily-social-media/
eMarketer, Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes) Statista, https://www.statista.com/statistics/1371857/time-spent-daily-social-media/ (last visited June 18, 2024)
Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes) [Graph], eMarketer, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1371857/time-spent-daily-social-media/