Average spending per FMCG purchase in Russia 2015-2022

Published by A. Melkadze, Dec 22, 2023
The monthly dynamics of the average FMCG purchase size in Russia fluctuated over the observed period, with recurrent peaks towards the end of each year. In December 2022, the spending increased significantly, measured at 718 Russian rubles.

Average purchase value for fast-moving consumer goods (FMCG) in Russia from January 2015 to December 2022 (in Russian rubles)

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Source

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Release date

January 2023

Region

Russia

Survey time period

January 2015 to December 2022

Method of interview

Online Access Panel

Supplementary notes

The average purchase size is calculated on the basis of the online Romir Scan Panel of 15,000 households containing information about purchases of 40,000 Russians in 220 cities with a population of over 10,000 people reflecting the customer and consumer behavior of inhabitants of Russian cities. The participants scan barcodes of all purchased goods that were brought home. The scanning data go to an online scan panel database.

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