For two thirds of Russians, high quality of products was the most important factor determining their choice of grocery brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by nearly six out of ten respondents.
Main factors driving selection of food and beverage brands in Russia in 2022
Characteristic
Share of respondents
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Technologies of Trust. (June 1, 2022). Main factors driving selection of food and beverage brands in Russia in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of food and beverage brands in Russia in 2022." Chart. June 1, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of food and beverage brands in Russia in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Food and Beverage Brands in Russia in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of food and beverage brands in Russia in 2022 Statista, https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/ (last visited June 18, 2024)
Main factors driving selection of food and beverage brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1322106/grocery-brand-choice-factors-russia/