New technology impact on sports fans' experiences 2023

Published by
Christina Gough,
Feb 15, 2024

The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a global survey in April 2023, just under 80 percent of respondents stated that they had increased their spend on technology-enabled merchandise, such as virtual reality headsets and wearable tech devices.

Impact of technology on sports fans' spend and engagement worldwide as of April 2023

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Release date

June 2023

Region

Worldwide

Survey time period

March to April 2023

Number of respondents

12,004 respondents

Age group

18 years and older

Special properties

sports fans who regularly watch and follow sports

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Statistics on " Impact of technology on professional sport & the fan experience "

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Overview

6

The fan experience

6

VR (Virtual Reality)

5

Wearables

6

Further related statistics

20

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Statistics

Topics

Impact of technology on professional sport & the fan experienceOlympic Summer GamesSports on TVImpact of the coronavirus on sport
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