TV advertising share in Russia H1 2022, by product category

Published by Statista Research Department, Jun 1, 2023
In the first half of 2022, pharmaceutical products occupied 18 percent of the total advertising spending on TV in Russia. Ranking second were services in e-commerce and internet, with a share of 17 percent.

Share of the TV advertising budget in Russia in 1st half 2022, by product category

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Sources

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Release date

November 2022

Region

Russia

Survey time period

H1 2022

Supplementary notes

*Including bookmakers.
**Excluding beverages and chocolate.
***Excluding hair and skin care products, hygiene items, and shaving systems. Including perfumes, decorative cosmetics, and deodorants.

The source considers federal advertising only.

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Statistics on " Advertising in Russia "

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Overview

8

Television advertising

6

Radio advertising

6

Out-of-home advertising

7

Press advertising

6

Digital advertising

7

Advertisers and their strategies

7

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Television in RussiaTelevision in PolandTelevision consumption in HungaryPay TV in Europe
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