According to a survey from 2021, the largest share of regional advertisers in Russia spent between 7 and 15 percent of their total advertising budget on radio ads. At the same time, approximately 14 percent of advertisers allocated less than three percent of their ad spend on the radio channel.
What is the approximate share of radio advertising in your total advertising budget?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* Refers to the number of completed questionnaires.
The original question was worded by the source as follows: "Какую примерно долю занимает радиореклама от общего рекламного бюджета?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Russian Association of Communication Agencies. (October 6, 2021). What is the approximate share of radio advertising in your total advertising budget? [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1273388/radio-ad-budget-share-among-regional-advertisers-in-russia/
Russian Association of Communication Agencies. "What is the approximate share of radio advertising in your total advertising budget?." Chart. October 6, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1273388/radio-ad-budget-share-among-regional-advertisers-in-russia/
Russian Association of Communication Agencies. (2021). What is the approximate share of radio advertising in your total advertising budget?. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1273388/radio-ad-budget-share-among-regional-advertisers-in-russia/
Russian Association of Communication Agencies. "What Is The Approximate Share of Radio Advertising in Your Total Advertising Budget?." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1273388/radio-ad-budget-share-among-regional-advertisers-in-russia/
Russian Association of Communication Agencies, What is the approximate share of radio advertising in your total advertising budget? Statista, https://www.statista.com/statistics/1273388/radio-ad-budget-share-among-regional-advertisers-in-russia/ (last visited June 18, 2024)
What is the approximate share of radio advertising in your total advertising budget? [Graph], Russian Association of Communication Agencies, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1273388/radio-ad-budget-share-among-regional-advertisers-in-russia/