Importance of data analytics to travel and hospitality companies worldwide 2020

Published by Statista Research Department, Jul 21, 2021
In 2020, executives in the global travel and hospitality industry were surveyed on the importance of customer data analytics to the business success of their company. The majority of respondents, 50 percent, stated that customer data analytics were very important to the business success of their company. Meanwhile, only one percent of respondents stated that customer data analytics were not important at all.

Importance level of customer data analytics to the success of travel and hospitality companies worldwide in 2020

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Release date

August 2020

Region

Worldwide

Survey time period

mid-2020

Number of respondents

almost 1,000

Special properties

most respondents were in executive level positions as either managers, directors, or vice presidents, a significant minority held C-level positions at their organizations

Supplementary notes

The source phrased the question as, "How important are customer data analytics to the business success of your company?"

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