YouTube is the most well-known social network among internet users in the UK, with a brand awareness of 95 percent. This crown is highly contested, with Facebook being recognized by 94% of respondents. Both Instagram and Twitter reach a brand awareness of 92%, while 88% of adult internet users in the United Kingdom know Snapchat.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading social networks ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (July 1, 2023). Leading social networks ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/
Statista. "Leading social networks ranked by brand awareness in the United Kingdom in 2023." Chart. July 1, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/
Statista. (2023). Leading social networks ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/
Statista. "Leading Social Networks Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/
Statista, Leading social networks ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/ (last visited November 09, 2024)
Leading social networks ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1309958/most-well-known-social-networks-in-the-uk/
