U.S. millennials who consider reviews and price when buying holiday gifts 2023

Published by
D. Tighe,
Nov 15, 2023
In 2023, more than 80 percent of millennial consumers in the United States kept the cost, as well as reviews and ratings from previous buyers, in mind when shopping for gifts for other people. Almost the same percentage of millennials considered these factors when buying holiday items for themselves.

Millennials who consider reviews and price when shopping for holiday items for others and themselves in the United States in 2023

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Source

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Release date

October 2023

Region

United States

Survey time period

August 2023

Number of respondents

10,164 respondents

Age group

18 years and older

Supplementary notes

The release date is the date the information was accessed.

The source defined the holiday season as the time period between Thanksgiving and Christmas.

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