D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowU.S. consumers buying/giving practical gifts during the holidays 2023, by generation
In the United States, approximately 45 percent of consumers said they were more likely to buy/give practical or value-based items for the 2023 holiday season, compared to the previous year. Gen Z was the most likely generation to purchase or gift these kinds of goods.
