In 2022, lip tint/gloss/glow dominated the lip makeup segment in Vietnam, capturing over 40 percent of the total e-commerce market share for lip makeup products. Meanwhile, the lipstick category held a share of 37 percent within the lip makeup segment.
Distribution of lip makeup e-commerce market in Vietnam in 2022, by category
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Market share
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Data was collected based on 300 thousand SKUs including prices, sales volume, and brand information from Shopee and Lazada among several key markets in Southeast Asia including Vietnam.
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TMO Group. (January 13, 2023). Distribution of lip makeup e-commerce market in Vietnam in 2022, by category [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. "Distribution of lip makeup e-commerce market in Vietnam in 2022, by category." Chart. January 13, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. (2023). Distribution of lip makeup e-commerce market in Vietnam in 2022, by category. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group. "Distribution of Lip Makeup E-commerce Market in Vietnam in 2022, by Category." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/
TMO Group, Distribution of lip makeup e-commerce market in Vietnam in 2022, by category Statista, https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/ (last visited June 18, 2024)
Distribution of lip makeup e-commerce market in Vietnam in 2022, by category [Graph], TMO Group, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1418792/vietnam-e-commerce-lip-makeup-market-distribution-by-category/