Most popular Facebook pages in Sweden 2021, by number of fans
Ibrahimovic scored on Facebook
Ibrahimovic’s fame could be easily explained by his huge success professionally. With 62 goals scored as of June 2020, he led as all time goal scorer of the national football team of Sweden. Over 26 million fans were reported to be following Zlatan Ibrahimovic’s Facebook page in February 2020.
Facebook in Sweden
The most active generation on Facebook were people from the 90’s, 94 percentof whom used the platform in 2018. Therefore, celebrities who were popular among this generation were likely to be most followed on Facebook. Facebook is a worldwide leading social media platform. Its popularity in Sweden increased over time and the share of users raised from 63 percent in 2011 to 83 percent in the rhird quarter of 2020.