Most popular Facebook pages in Sweden 2019, by number of fans

The Swedish football player Zlatan Ibrahimovic had the most popular Facebook page in Sweden in April 2019, by number of fans. He was followed by Tim Bergling, also known as Avicii. One year after the Swedish electronic musician died by suicide, over 19 million fans still supported his work and art via Facebook. The music branch turned out to be popular on Facebook in general in Sweden. The DJ and record producer Alesso ranked seventh with 3.8 million fans, and the DJ duo Axwell & Ingrosso followed with 3.3 million fans.

 Ibrahimovic scored on Facebook 

   Ibrahimovic’s fame could be easily explained by his huge success professionally. With 62 goals scored as of 2018, he led as all time goal scorer of the national football team of Sweden. 26.3 million fans were reported to be following Zlatan Ibrahimovic’s Facebook page in April 2019.

   The most active generation on Facebook were people from the 90’s, 94 percentof whom used the platform in 2018. Therefore, celebrities who were popular among this generation were likely to be most followed on Facebook. Facebook is a worldwide leading social media platform. Its popularity in Sweden increased over time and the share of users raised from 63 percent in 2011 to 76 percentin 2018.

Most popular Facebook pages in Sweden as of April 2019, by number of fans

Number of fans (in millions)
Zlatan Ibrahimovic26.3
Swedish House Mafia7.6
Axwell Λ Ingrosso3.3
Elli Avram World3
G5 Entertainment Games2.7
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Release date

April 2019



Survey time period

April 18, 2019

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Statistics on "Facebook usage in the Nordic countries"

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