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Most popular Facebook pages in Sweden 2021, by number of fans

The Swedish football player Zlatan Ibrahimovic had the most popular Facebook page in Sweden in January 2021 with 26.3 million fans. He was followed by Tim Bergling, also known as Avicii. Nearly two years after the Swedish electronic musician died by suicide, nearly 18.5 million fans still supported his work and art via Facebook. The music branch turned out to be popular on Facebook in general in Sweden. Swedish House Mafia, ABBA and the DJ and record producer Alesso were also among the most liked pages in the country.

 Ibrahimovic scored on Facebook 

   Ibrahimovic’s fame could be easily explained by his huge success professionally. With 62 goals scored as of June 2020, he led as all time goal scorer of the national football team of Sweden. Over 26 million fans were reported to be following Zlatan Ibrahimovic’s Facebook page in February 2020.

 Facebook in Sweden 

   The most active generation on Facebook were people from the 90’s, 94 percentof whom used the platform in 2018. Therefore, celebrities who were popular among this generation were likely to be most followed on Facebook. Facebook is a worldwide leading social media platform. Its popularity in Sweden increased over time and the share of users raised from 63 percent in 2011 to 83 percent in the rhird quarter of 2020.

Most popular Facebook pages in Sweden as of January 2021, by number of fans

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Release date

January 2021



Survey time period

January 7, 2021

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Statistics on "Social media usage in Sweden"

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