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Facebook users in Sweden 2011-2018

Share of internet users who have used Facebook in Sweden from 2011 to 2018

by H. Tankovska, last edited Aug 13, 2019
Facebook users in Sweden 2011-2018 The share of internet users who used Facebook in Sweden gradually increased over the past years. Starting at 63 percent of the interviewed Swedes in 2011, the percentage grew to 76 percent, as of 2018. The most common purpose of using the social network platform, reported in 2017, was to keep contact with friends and family. Other popular reasons among Swedes were for entertainment and for news.
 Of what ages are the Swedish Facebook daily users? 

     The highest share of Facebook users in Sweden in 2018 was within the age group of 26 to 35 years. Respondents aged between 6 and 25 years were slightly fewer that year, while the year before, they composed the highest share of Facebook daily users in the country. A 2017 study concluded that the video posts generated highest engagement Facebook rate in Sweden in 2017, while link posts were the type of posts with lowest engagement rate that year.

 Social networking 

     More and more Swedes used social networksover the period between 2011 and 2018. While under 55 percent of the interviewed individuals engaged with social media, the percentage reached over 70 percent in the years since 2016.
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Share of internet users who have used Facebook in Sweden from 2011 to 2018

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