Facebook penetration in Sweden 2011-2020
Of what ages are the Swedish Facebook daily users?
The highest share of Facebook users in Sweden from 2018 onwards was within the age group of 26 to 35 years. Respondents aged between 16 and 25 years were slightly fewer that year, while in 2017, they composed the highest share of Facebook daily users in the country. A 2019 study concluded that the video posts generated highest engagement Facebook rate in Sweden, while link posts were the type of posts with lowest engagement rate that year.
Social networking
More and more Swedes used social networks were used over the period between 2011 and 2018, with a slight decline in 2019.'. While under 55 percent of the interviewed individuals engaged with social media, the percentage reached over 70 percent in the years since 2016.