Consumers following at least one virtual influencer U.S. 2022, by age group
During a survey carried out among consumers in the United States in March 2022, 75 percent of respondents aged between 18 and 24 said they followed at least one virtual influencer, while 67 percent of respondents aged both 25 to 34 and 35 to 44 said they did so as well. An increase in consumer age went hand in hand with a decrease in the share of those following virtual influencers, with only 26 percent of consumers aged 55 and older doing so.