Consumers following virtual influencers by age U.S. 2022

During a survey carried out among consumers in the United States in March 2022, 75 percent of respondents aged between 18 and 24 said they followed at least one virtual influencer, while 67 percent of respondents aged both 25 to 34 and 35 to 44 said they did so as well. An increase in consumer age went hand in hand with a decrease in the share of those following virtual influencers, with only 26 percent of consumers aged 55 and older doing so.

Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group

Characteristic	Yes	No
18-24	75%	25%
25-34	67%	33%
35-44	67%	33%
45-54	51%	49%
55 and older	26%	74%

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Release date

March 2022

More information

Region

United States

Survey time period

March 1 to 29, 2022

Number of respondents

1,044 respondents

Age group

18 years and older

Supplementary notes

Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."

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