Consumers following at least one virtual influencer U.S. 2022, by age group

Share of consumers who follow at least one virtual influencer in the United States as of March 2022, by age group

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Release date

March 2022

Region

United States

Survey time period

March 1 to 29, 2022

Number of respondents

1,044 respondents

Age group

18 years and older

Supplementary notes

Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."

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