Bulgari brand profile in the United States 2024
When it comes to jewelry owners, brand awareness of Bulgari is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bulgari in the United States?
In total, 16% of U.S. jewelry owners say they like Bulgari. However, in actuality, among the 54% of U.S. respondents who know Bulgari, 30% of people like the brand.
What is the usage share of Bulgari in the United States?
All in all, 9% of jewelry owners in the United States own Bulgari. That means, of the 54% who know the brand, 17% own them.
How loyal are the owners of Bulgari?
Around 6% of jewelry owners in the United States say they are likely to purchase Bulgari again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Bulgari in the United States?
In March 2024, about 14% of U.S. jewelry owners had heard about Bulgari in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Bulgari in the United States.