Crown Royal brand profile in the United States 2022
When it comes to spirits drinkers, brand awareness of Crown Royal is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crown Royal in the United States?
In total, 36% of U.S. spirits drinkers say they like Crown Royal. However, in actuality, among the 84% of U.S. respondents who know Crown Royal, 43% of people like the brand.
What is the usage share of Crown Royal in the United States?
All in all, 29% of spirits drinkers in the United States use Crown Royal. That means, of the 84% who know the brand, 35% use them.
How loyal are the drinkers of Crown Royal?
Around 22% of spirits drinkers in the United States say they are likely to use Crown Royal again. Set in relation to the 29% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Crown Royal in the United States?
In October 2022, about 24% of U.S. spirits drinkers had heard about Crown Royal in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Crown Royal in the United States.
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