Tesco brand profile in the UK 2022
How high is the brand awareness of Tesco in the UK?
When it comes to frozen pizza eaters, brand awareness of Tesco is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tesco in the UK?
In total, 39% of UK frozen pizza eaters say they like Tesco. However, in actuality, among the 94% of UK respondents who know Tesco, 41% of people like the brand.
What is the usage share of Tesco in the UK?
All in all, 37% of frozen pizza eaters in the UK use Tesco. That means, of the 94% who know the brand, 39% use them.
How loyal are the customers of Tesco?
Around 31% of frozen pizza eaters in the UK say they are likely to use Tesco again. Set in relation to the 37% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Tesco in the UK?
In October 2022, about 17% of UK frozen pizza eaters had heard about Tesco in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Tesco in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of Tesco is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tesco in the UK?
In total, 39% of UK frozen pizza eaters say they like Tesco. However, in actuality, among the 94% of UK respondents who know Tesco, 41% of people like the brand.
What is the usage share of Tesco in the UK?
All in all, 37% of frozen pizza eaters in the UK use Tesco. That means, of the 94% who know the brand, 39% use them.
How loyal are the customers of Tesco?
Around 31% of frozen pizza eaters in the UK say they are likely to use Tesco again. Set in relation to the 37% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Tesco in the UK?
In October 2022, about 17% of UK frozen pizza eaters had heard about Tesco in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Tesco in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
