Rakuten Insight, as of July 2021, 53 percent of respondents in Malaysia who do not use Korean beauty products, said that it was because there were too many different types of products to choose from. K-beauty is known for its innovative and varied skincare products and ingredients. While this might appeal to the beauty-savvy, the apparent complexity and variety of products might confuse and turn off a certain segment of consumers.
In a survey on skincare and beauty products conducted by Reasons for not using Korean beauty products in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Reasons for not using Korean beauty products in Malaysia as of July 2021 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1041741/malaysia-reasons-not-to-use-korean-beauty-products/
Rakuten Insight. "Reasons for not using Korean beauty products in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1041741/malaysia-reasons-not-to-use-korean-beauty-products/
Rakuten Insight. (2021). Reasons for not using Korean beauty products in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1041741/malaysia-reasons-not-to-use-korean-beauty-products/
Rakuten Insight. "Reasons for Not Using Korean Beauty Products in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041741/malaysia-reasons-not-to-use-korean-beauty-products/
Rakuten Insight, Reasons for not using Korean beauty products in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041741/malaysia-reasons-not-to-use-korean-beauty-products/ (last visited May 11, 2024)
Reasons for not using Korean beauty products in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041741/malaysia-reasons-not-to-use-korean-beauty-products/