In 2018, Colgate-Palmolive Comercial Ltda. was the company with the highest brand penetration in the toothbrush segment in Brazil. Nearly 38 percent of households in the country purchased toothbrushes of brands such as Colgate, and Sorriso, marketed by this company. Procter & Gamble ranked second that year, with a share of almost 18 percent.
Toothbrush companies with the highest brand penetration rate in Brazil in 2018
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Associação Brasileira de Supermercados. (October 30, 2019). Toothbrush companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1066738/toothbrush-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Toothbrush companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1066738/toothbrush-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Toothbrush companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1066738/toothbrush-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Toothbrush Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066738/toothbrush-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Toothbrush companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066738/toothbrush-companies-penetration-rate-brazil/ (last visited May 11, 2024)
Toothbrush companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066738/toothbrush-companies-penetration-rate-brazil/