A survey from 2020 showed that 57 percent of Italian consumers purchased wine in supermarket stores, while 36 percent of them preferred purchasing directly from the wine producers. Online marketplaces were preferred by 11 percent of the respondents.
Share of Italian wine shoppers in 2020, by retail channel
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Popular wine online marketplaces in Italy in 2020, by consumer characteristics
- Basic Statistic Distribution of up-market wine sales channel in Italy 2019, by type
- Premium Statistic Popular wine retail channels in Italy in 2020, by gender
- Premium Statistic Popular wine retail channels in Italy in 2020, by age group
- Premium Statistic Popular wine retail channels in Italy in 2020, by macro-region
- Basic Statistic Distribution of wine from cooperatives in Italy 2020, by denomination
- Premium Statistic Brazil: sales volume of wine & wine derivatives from Rio Grande do Sul 2018
- Premium Statistic Weekly UK household consumption of wine and champagne 2006-2022
- Basic Statistic Export value of wine from Italy 2014-2022
About the region
10
- Basic Statistic Export value of PDO and PGI wine from Italy H1 2023, by type
- Basic Statistic Export value of white wines from Italy H1 2012-H1 2023, by denomination
- Basic Statistic Export value of Italian wines H1 2023, by quality
- Basic Statistic Export value of bottled wine from Italy H1 2012-H1 2023
- Basic Statistic Italy: sales value of the principal grape varieties 2018, by variety
- Premium Statistic Italy: distribution of wine cooperatives in 2016, by geographical area
- Premium Statistic Italy: revenues distribution of wine cooperatives in 2016, by geographical area
- Basic Statistic Italy: specialized vineyards in 2016, by region
- Basic Statistic Export value of Italian red wines H1 2012-H1 2023, by denomination
- Premium Statistic Leading wine and sparkling wine companies in Italy 2021, by sales revenues
Other regions
10
- Premium Statistic Import value of beverages, spirits and vinegar in Poland 2008-2022
- Premium Statistic Volume of alcoholic drinks worldwide 2018-2028
- Premium Statistic Volume of alcoholic drinks in the U.S. 2018-2028
- Premium Statistic Consumption of alcoholic beverages in India 2020-2024
- Premium Statistic Consumption volume of alcoholic beverages in Japan 2020-2024
- Premium Statistic Brazil: year-on-year growth rate of alcoholic beverage consumption 2016-2018
- Premium Statistic Chile: wine exports value 2022, by country of destination
- Premium Statistic Alcohol market of South Africa: volumes 2014/2015, by category
- Premium Statistic Eating out: Weekly UK consumption of wine (not sparkling) 2006-2022
- Premium Statistic Frequency of consumers of 'Wine (Not Sparkling)' in GB 2022
Related statistics
10
- Premium Statistic Alcoholic beverage consumption: leading countries worldwide 2018
- Premium Statistic Alcohol market of South Africa: value 2006/2007-2014/2015
- Premium Statistic Types of wine consumed among Black consumers in the U.S. 2014
- Premium Statistic Natural wine market of South Africa: volumes 2006/2007-2014/2015, by category
- Premium Statistic Alcohol in South Africa: volume market share 2006/2007-2014/2015, by category
- Premium Statistic Alcohol in South Africa: market value share 2006/2007-2014/2015, by category
- Premium Statistic U.S. wine market: case sales of the leading table wine brands 2023
- Premium Statistic U.S. wine market: dollar sales of the leading table wine brands 2023
- Premium Statistic U.S. wine sales share 2016, by bottle price range
- Premium Statistic Key brands' market share of sparkling wine and champagne in the U.S. 2015
Further related statistics
1
Further Content: You might find this interesting as well
YouGov Italy. (May 27, 2020). Share of Italian wine shoppers in 2020, by retail channel [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. "Share of Italian wine shoppers in 2020, by retail channel." Chart. May 27, 2020. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. (2020). Share of Italian wine shoppers in 2020, by retail channel. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy. "Share of Italian Wine Shoppers in 2020, by Retail Channel." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/
YouGov Italy, Share of Italian wine shoppers in 2020, by retail channel Statista, https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/ (last visited May 16, 2024)
Share of Italian wine shoppers in 2020, by retail channel [Graph], YouGov Italy, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1121270/popular-wine-retail-channels-italy/