According to a survey from March 2022, 40 percent of the respondents in South Korea used only online shopping channels to research and purchase skin care and makeup products. In comparison, 76 percent of the respondents in China used both online and offline shopping channels to research and purchase skin care and makeup products in 2022.
Usage of online and offline shopping channels for skin care and makeup in the Asia-Pacific region in 2022, by selected country
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McKinsey & Company. (June 9, 2022). Usage of online and offline shopping channels for skin care and makeup in the Asia-Pacific region in 2022, by selected country [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1323396/apac-skin-care-and-makeup-shopping-channel-types-by-country/
McKinsey & Company. "Usage of online and offline shopping channels for skin care and makeup in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1323396/apac-skin-care-and-makeup-shopping-channel-types-by-country/
McKinsey & Company. (2022). Usage of online and offline shopping channels for skin care and makeup in the Asia-Pacific region in 2022, by selected country. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1323396/apac-skin-care-and-makeup-shopping-channel-types-by-country/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Skin Care and Makeup in The Asia-pacific Region in 2022, by Selected Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323396/apac-skin-care-and-makeup-shopping-channel-types-by-country/
McKinsey & Company, Usage of online and offline shopping channels for skin care and makeup in the Asia-Pacific region in 2022, by selected country Statista, https://www.statista.com/statistics/1323396/apac-skin-care-and-makeup-shopping-channel-types-by-country/ (last visited May 23, 2024)
Usage of online and offline shopping channels for skin care and makeup in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323396/apac-skin-care-and-makeup-shopping-channel-types-by-country/