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Average mobile app session length as of 4th quarter 2015, by category (in minutes)

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The statistic represents the average mobile app session length as of the fourth quarter of 2015, sorted by app category. Average media and entertainment app sessions lasted 5.59 minutes whereas e-commerce app sessions only took an average of 2.85 minutes.

The most popular Apple App Store category is gaming with about 23 percent of available apps belonging to this category.

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 Average session length in minutes
Gaming -
Media and entertainment -
All apps -
Travel and lifestyle -
E-commerce and retai -
Technology -
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