Budweiser was the most valued beer brand worldwide in 2023, with a worth of 13 billion U.S. dollars. The brand was followed by Heineken in second and Corona, ranked third.
Brand value
Brand value is a bit of nebulous concept and different definitions exist. But, at its core brand value is about how much more people will pay for one brand over another and their likelihood of choosing that brand over another.
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Kantar Millward Brown. (June 14, 2023). Brand value of leading beer brands worldwide in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown. "Brand value of leading beer brands worldwide in 2023 (in million U.S. dollars)." Chart. June 14, 2023. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown. (2023). Brand value of leading beer brands worldwide in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown. "Brand Value of Leading Beer Brands Worldwide in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/
Kantar Millward Brown, Brand value of leading beer brands worldwide in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/ (last visited September 21, 2024)
Brand value of leading beer brands worldwide in 2023 (in million U.S. dollars) [Graph], Kantar Millward Brown, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/267937/brand-value-of-the-leading-10-beer-brands-worldwide/