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Perception of brand modernity among Millennials in 2013, by advertising medium

Published by Statista Research Department, Nov 14, 2013

The graph shows data on the perception of brand modernity among Millennials as of Novemebr 2013, by advertising medium. It was found that 3.6 percent of Millennials believed a brand to be modern after seeing its ads in a tablet app.

Perception of brand modernity among Millennials as of November 2013, by advertising medium

table column chart

Characteristic	Share of respondents
Smartphone	6.7%
Tablet browser	5.3%
PC	3.6%
Tablet app	3.6%
TV	3.1%

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Details: United States

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Source

YuMe

Survey by

YuMe; IPG Media Lab

Survey name

Millennials: Distinct in Video Consumption?

Published by

YuMe

Source link

yume.com

Release date

November 2013

Citation formats

Region

United States

Survey time period

as of November 2013

Supplementary notes

The research was condectued using a representative online panel. The participants were given two different types of surveys and were interviewed using a webcam.
The source does not provide a number of respondents or a survey date. The survey date given is the release date.

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