Women's willingness to try new shampoo products in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked how often they rely on their tried and tested shampoo products or try new shampoo trends in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid-range level of relying on what they already know. In contrast, only nine percent of the respondents say they like trying different shampoo trends.