In 2020, Zewa was the leading brand for home care in Russia, with approximately 107 consumer reach points, which is a measure of brand penetration and consumer choice. Fairy and Iz Naberezhnykh Chelnov ranked second and third in that segment with 68 and 67 CRPs nationwide, respectively.
Leading 20 home care brands ranked by consumer reach points in Russia in 2020
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Kantar Worldpanel. (May 24, 2021). Leading 20 home care brands ranked by consumer reach points in Russia in 2020 [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points in Russia in 2020." Chart. May 24, 2021. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. (2021). Leading 20 home care brands ranked by consumer reach points in Russia in 2020. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in Russia in 2020." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points in Russia in 2020 Statista, https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/ (last visited May 06, 2024)
Leading 20 home care brands ranked by consumer reach points in Russia in 2020 [Graph], Kantar Worldpanel, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/900403/most-chosen-home-care-brands-russia/