During a global 2023 survey, it was found that one in every four marketers was testing first-party data identifiers as a replacement for third-party cookies. Data clean rooms were being tested by 17 percent of respondents.
Third-party cookie replacement solutions being tested worldwide as of August 2023
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ID5. (November 9, 2023). Third-party cookie replacement solutions being tested worldwide as of August 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1184683/solutions-replace-cookies/
ID5. "Third-party cookie replacement solutions being tested worldwide as of August 2023." Chart. November 9, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1184683/solutions-replace-cookies/
ID5. (2023). Third-party cookie replacement solutions being tested worldwide as of August 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1184683/solutions-replace-cookies/
ID5. "Third-party Cookie Replacement Solutions Being Tested Worldwide as of August 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1184683/solutions-replace-cookies/
ID5, Third-party cookie replacement solutions being tested worldwide as of August 2023 Statista, https://www.statista.com/statistics/1184683/solutions-replace-cookies/ (last visited June 18, 2024)
Third-party cookie replacement solutions being tested worldwide as of August 2023 [Graph], ID5, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1184683/solutions-replace-cookies/