Increase in ad budgets due to cookie deprecation in the UK 2023, by medium

Published by Statista Research Department, Apr 29, 2024
During an April 2024 survey carried out among retail and ecommerce advertising decision-makers from the United Kingdom (UK), 51 percent of respondents stated they expected direct TV/OTT to increase because of changes to the use of third-party cookies on web browsers; 36 percent said they were looking into increasing spending on display YouTube advertising.

Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium

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Release date

August 2023

Region

United Kingdom

Survey time period

April 2023

Number of respondents

150 respondents

Special properties

among advertising decision-makers from retail and ecommerce

Method of interview

Online survey

Supplementary notes

The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.

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