In 2023, global programmatic advertising spending grew by 11 percent on the figures reported for 2022. In dollar values, it would signify an increase from 492.5 to 546 billion U.S. dollars.
Change in programmatic advertising spending worldwide from 2018 to 2028
Characteristic
Growth rate
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 30, 2023). Change in programmatic advertising spending worldwide from 2018 to 2028 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1226080/change-programmatic-ad-spend-worldwide/
Statista. "Change in programmatic advertising spending worldwide from 2018 to 2028." Chart. November 30, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1226080/change-programmatic-ad-spend-worldwide/
Statista. (2023). Change in programmatic advertising spending worldwide from 2018 to 2028. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1226080/change-programmatic-ad-spend-worldwide/
Statista. "Change in Programmatic Advertising Spending Worldwide from 2018 to 2028." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1226080/change-programmatic-ad-spend-worldwide/
Statista, Change in programmatic advertising spending worldwide from 2018 to 2028 Statista, https://www.statista.com/statistics/1226080/change-programmatic-ad-spend-worldwide/ (last visited June 18, 2024)
Change in programmatic advertising spending worldwide from 2018 to 2028 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1226080/change-programmatic-ad-spend-worldwide/