In 2023, the United States was the largest programmatic advertising market worldwide, with a spending estimated at 237.6 billion U.S. dollars, followed by China and the United Kingdom, with 143 billion and 38.2 billion, respectively.
Leading programmatic advertising markets worldwide in 2023, by spending
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (November 30, 2023). Leading programmatic advertising markets worldwide in 2023, by spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. "Leading programmatic advertising markets worldwide in 2023, by spending (in billion U.S. dollars)." Chart. November 30, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. (2023). Leading programmatic advertising markets worldwide in 2023, by spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. "Leading Programmatic Advertising Markets Worldwide in 2023, by Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista, Leading programmatic advertising markets worldwide in 2023, by spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/ (last visited June 18, 2024)
Leading programmatic advertising markets worldwide in 2023, by spending (in billion U.S. dollars) [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/