In 2021, approximately 139 million global creators had an audience of between 1,000 and 10,000 followers. By comparison, there were only two million digital content creators worldwide with an audience size of between 100,000 and one million followers. Additionally, there were around two million digital content creators with more than one million followers during the examined year.
Number of digital content creators worldwide in 2021, by audience size (in millions)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Influencer marketing in Sweden
Market overview
8
- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Global online content creators 2021, by number of followers
- Premium Statistic Marketing channels used at Swedish companies 2023
- Premium Statistic Influencer marketing expenditure in Sweden 2016-2022
- Premium Statistic Influencer marketing expenditure growth in Sweden 2017-2022
- Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
- Premium Statistic Online companies stance on influencer collaborations in Sweden 2023
Platforms
8
- Premium Statistic Social media users in Sweden 2020-2029
- Premium Statistic Most used social media platforms by type in Sweden 2023
- Premium Statistic Social network usage by brand in Sweden 2024
- Premium Statistic Facebook users in Sweden 2019-2028
- Premium Statistic Instagram users in Sweden 2019-2028
- Premium Statistic Snapchat users in Sweden 2019-2028
- Premium Statistic Youtube users in Sweden 2017-2025
- Premium Statistic Sweden TikTok weekly users 2023, by generation
Influencer insights
7
- Premium Statistic Influencer / content creators followed by type in Sweden in 2023
- Premium Statistic Leading YouTube channels in Sweden 2024, by number of subscribers
- Basic Statistic Ranking of the most popular blogs in Sweden 2023
- Premium Statistic Most popular podcasts in Sweden as of June 2023, by listens
- Premium Statistic Price per post of Instagram influencers in Sweden 2022, by followers
- Premium Statistic Price per video of YouTube influencers in Sweden 2022, by followers
- Premium Statistic Price per post of TikTok influencers in Sweden 2022, by followers
Audience insights
8
- Premium Statistic Digital advertising touchpoints in Sweden 2024
- Premium Statistic Attitudes towards online advertising in Sweden 2024
- Premium Statistic Most common social media activities in Sweden 2024
- Premium Statistic Most talked about products/topics online in Sweden 2024
- Premium Statistic Share of consumers who follow influencers in Sweden 2022
- Premium Statistic Share of consumers who follow influencers in Sweden 2022, by age
- Premium Statistic Share of children who follow influencers in Sweden 2021-2022
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
Further Content: You might find this interesting as well
Linktree. (April 20, 2022). Number of digital content creators worldwide in 2021, by audience size (in millions) [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree. "Number of digital content creators worldwide in 2021, by audience size (in millions)." Chart. April 20, 2022. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree. (2022). Number of digital content creators worldwide in 2021, by audience size (in millions). Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree. "Number of Digital Content Creators Worldwide in 2021, by Audience Size (in Millions)." Statista, Statista Inc., 20 Apr 2022, https://www.statista.com/statistics/1307272/global-content-creators-by-followers/
Linktree, Number of digital content creators worldwide in 2021, by audience size (in millions) Statista, https://www.statista.com/statistics/1307272/global-content-creators-by-followers/ (last visited June 16, 2024)
Number of digital content creators worldwide in 2021, by audience size (in millions) [Graph], Linktree, April 20, 2022. [Online]. Available: https://www.statista.com/statistics/1307272/global-content-creators-by-followers/