During a survey carried out among heads of marketing at largest advertisers in Sweden in winter 2022/23, it was established that Facebook was the most popular marketing channel in Swedish companies. It was used by nearly all business-to-consumer (B2C) advertisers and 88 percent of business-to-business (B2B) advertisers.
Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23
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Statista. (May 30, 2023). Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1395366/marketing-channels-sweden/
Statista. "Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23." Chart. May 30, 2023. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1395366/marketing-channels-sweden/
Statista. (2023). Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1395366/marketing-channels-sweden/
Statista. "Marketing Channels Used by Companies According to Heads of Marketing in Sweden as of Winter 2022/23." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1395366/marketing-channels-sweden/
Statista, Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23 Statista, https://www.statista.com/statistics/1395366/marketing-channels-sweden/ (last visited June 17, 2024)
Marketing channels used by companies according to heads of marketing in Sweden as of winter 2022/23 [Graph], Statista, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1395366/marketing-channels-sweden/