In 2023, gross consumer mobile app spending amounted to 171 billion U.S. dollars, up from the 170 billion U.S. dollars in 2022. Consumer app store spending was strongly impacted by the COVID-19 pandemic in 2020 and 2021, but spending trends are slowly normalizing after after a two-years boost in app usage and engagement. Additionally, a possible recession in several key global markets could impact users' spending behavior further.
Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)
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Other statistics that may interest you Mobile app monetization
Overview
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- Basic Statistic Annual number of global mobile app downloads 2016-2023
- Premium Statistic Mobile app downloads worldwide 2019-2027, by segment
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Premium Statistic Leading iPhone apps worldwide 2023, by downloads
- Premium Statistic Leading Android apps worldwide 2023, by downloads
- Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
- Premium Statistic Global mobile app consumer spending 2016-2023
- Premium Statistic Global mobile app consumer spending 2023, by region
User acquisition, retention, and conversion
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- Premium Statistic Reasons for global consumer to keep using their favorite apps 2023, by age
- Premium Statistic App discovery and download channel 2023, by market
- Premium Statistic App discovery and download channel 2023, by age group
- Premium Statistic Frequency of app deletion among global users 2023
- Premium Statistic Global Android app retention rate Q3 2023
- Premium Statistic Global iOS app retention rate Q3 2023
- Premium Statistic Impact of Apple ATT on UA performance worldwide 2024
- Premium Statistic Mobile app fraud estimated global value 2022-2023, by region
App monetization
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- Premium Statistic Average price of paid Android apps 2024
- Premium Statistic Average price of paid iOS apps 2024
- Premium Statistic Average price of paid Amazon Appstore apps 2024
- Premium Statistic Mobile app ad spending growth worldwide 2024
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic Global app market revenues growth 2018-2026, by segment
- Basic Statistic App monetization methods by U.S. publishers 2024
App stores
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App publishers
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- Basic Statistic Most popular global app publishers 2023
- Premium Statistic Global app & games reaching one billion U.S. dollars in cumulative revenues 2013-2023
- Basic Statistic Fastest apps based on days needed to reach 150 million downloads 2023
- Basic Statistic Most downloaded Meta Platforms apps worldwide 2023
- Basic Statistic Microsoft apps: most downloaded worldwide Q4 2023
- Basic Statistic Disney: global revenue of leading apps 2023
- Basic Statistic Most downloaded Google apps worldwide 2023
Spotlight: subscription apps
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- Premium Statistic Subscription model adoption in selected app categories 2023
- Premium Statistic Android subscription apps global install rate 2022-2023
- Premium Statistic iOS subscription apps global install rate 2022-2023
- Premium Statistic Mobile app subscription global renewal rates 2022
- Premium Statistic Free trial strategies within subscription apps 2024
- Premium Statistic Length of free trial periods within subscription apps 2024
- Premium Statistic Mobile app subscribers retained after one year 2024, by renewal model
Further related statistics
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- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Cyber Monday: U.S. mobile spending 2014-2019
- Average U.S. iPhone users in-app spending 2015-2020
- Average U.S. iPhone users in-app spending 2020, by category
- Mobile spend as a share of monthly income in African countries 2016
- Popular mobile money transfer methods MENA 2017-2019
- U.S. subscription app revenue 2016-2021, by platform
- Leading Android shopping app reach in the United States 2019
- Share of app uninstallations in China 2012
- Number of apps downloads from LINE Game as of November 2014
- Leading iOS shopping app reach in the United States 2019
- Leading iOS shopping app reach worldwide 2019
- U.S. app installation and usage 2016, by device
- Lightricks apps: global paid subscribers 2019 and 2021
- U.S iOS non-gaming in-app purchase transactions 2017-2020, by price
- Most popular paid iPhone apps in Apple App Store India June 2021, by rank
- Free iPhone apps in Apple App Store losing popularity India June 2021, by rank
Further Content: You might find this interesting as well
Statistics
- Global mobile app spending 2016 & 2021
- Global in-app advertising and app store gross spend 2016, 2017 & 2021
- Cyber Monday: U.S. mobile spending 2014-2019
- Average U.S. iPhone users in-app spending 2015-2020
- Average U.S. iPhone users in-app spending 2020, by category
- Mobile spend as a share of monthly income in African countries 2016
- Popular mobile money transfer methods MENA 2017-2019
- U.S. subscription app revenue 2016-2021, by platform
- Leading Android shopping app reach in the United States 2019
- Share of app uninstallations in China 2012
- Number of apps downloads from LINE Game as of November 2014
- Leading iOS shopping app reach in the United States 2019
- Leading iOS shopping app reach worldwide 2019
- U.S. app installation and usage 2016, by device
- Lightricks apps: global paid subscribers 2019 and 2021
- U.S iOS non-gaming in-app purchase transactions 2017-2020, by price
- Most popular paid iPhone apps in Apple App Store India June 2021, by rank
- Free iPhone apps in Apple App Store losing popularity India June 2021, by rank
TechCrunch. (January 10, 2024). Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch. "Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars)." Chart. January 10, 2024. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch. (2024). Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch. "Worldwide Consumer Spending on Mobile Apps from 2016 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jan 2024, https://www.statista.com/statistics/870642/global-mobile-app-spend-consumer/
TechCrunch, Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/870642/global-mobile-app-spend-consumer/ (last visited June 15, 2024)
Worldwide consumer spending on mobile apps from 2016 to 2023 (in billion U.S. dollars) [Graph], TechCrunch, January 10, 2024. [Online]. Available: https://www.statista.com/statistics/870642/global-mobile-app-spend-consumer/