Leading online purchase drivers in Colombia 2022
In a 2022 survey, nearly 58 percent of internet users in Colombia cited free delivery as the leading motivator to shop online. In addition, about 42 percent mentioned the importance of next-day delivery and fast and easy online checkout. Social media has rapidly gained prominence in e-commerce, with more than a quarter of Colombian respondents citing "Likes" and good comments on social media as relevant purchase motivators.