Beijing Winter Olympics: online user interactions 2022
As of the closing days of the Beijing Winter Olympics 2022, over 64 million people worldwide were using the official Olympic website or app to follow updates on the competition. Overall, there were 2.8 billion engagements across Olympic social media platforms, and over 93 million followers across official online networks. Additionally, videos with the hashtag #OlympicSpirit generated over 2.1 billion views on TikTok.