El Buen Fin Mexico: top reasons to buy online 2023

According to a survey, 43 percent of digital consumers in Mexico made purchases during El Buen Fin 2023 to save time and avoid commuting to physical stores. Additionally, 35 percent of respondents cited better promotions and discounts as their motivation for shopping online on those days.

Main reasons for shopping online during El Buen Fin in Mexico in 2023

Characteristic	Share of respondents
I save time and avoid commuting to a physical store	43%
I find more promotions and discounts online than in a physical store	35%
I bought online to avoid crowds in a physical store	34%
I can compare prices and variety online before buying	31%
It gives me more benefits (coupons, discounts, free delivery, etc.)	28%

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Release date

November 2023

More information

Region

Mexico

Survey time period

November 2023

Number of respondents

505 digital buyers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. To avoid crowds and prevent further COVID-19 contagions, the 2020 and 2021 editions of the event ran over an extended period. In 2023, El Buen Fin took place from the 17th to the 20th of November.

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