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Mexico: main online shopping reasons during El Buen Fin 2020

Around 47 percent of digital consumers surveyed in Mexico said they chose to buy online rather than in a physical stores during the celebration of El Buen Fin in order to avoid crowding. Meanwhile, 45 percent of respondents stated making online purchases instead to save time and transportation costs.

To avoid agglomerations and prevent further spread of COVID-19, the 2020 version of the event had an exceptional duration of 12 days, going from the 9th to the 20th of November.

Main reasons why consumers preferred to buy online rathen than in physical stores during El Buen Fin in Mexico in 2020

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Sources

Release date

December 2020

Region

Mexico

Survey time period

November 2020

Number of respondents

565 omnichannel buyers

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Original question: " ¿Cuáles son las razones por las que compraste por Internet durante El Buen Fin 2020 en lugar de ir a la tienda física?"
El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday. In order to avoid agglomerations and prevent further infections of COVID-19, the 2020 version of the event was held for a longer period, from between the 9th and the 20th of November.

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