Mexico: main online shopping reasons during El Buen Fin 2018

Published by Stéphanie Chevalier, Mar 20, 2019
This statistic displays the leading reasons why consumers preferred to buy online rather than in a physical store during El Buen Fin in Mexico in 2018. According to the survey, 54 percent of respondents said that the main reason for them to have purchased products and/or services online rather than in a physical store was that discounts and offers were better online.

Main reasons why consumers preferred to buy online than in a physical store during El Buen Fin in Mexico in 2018

Share of respondents
Better offers and discounts than in physical stores54%
To avoid crowds in physical stores39%
To get products or services not available in physical stores30%
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Sources

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Release date

December 2018

Region

Mexico

Survey time period

November 21 to 26, 2018

Number of respondents

802 respondents

Age group

18 years and older

Supplementary notes

Original question: "¿Cuáles fueron las razones por las que preferiste comprar por internet en lugar de ir a la tienda física durante Buen Fin?"

El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.
The source does not specify the type of survey.

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