El Buen Fin Mexico: top reasons to buy online 2022

According to a survey, seven out of ten recurring online consumers in Mexico intended to buy something during El Buen Fin 2022, hoping to take advantage of discounts and promotions. Meanwhile, 45 percent of those surveyed said their motivation for shopping on those days was that this campaign offered better promotions than others that year.

Main reasons for shopping online during El Buen Fin in Mexico in 2022

Characteristic	Share of respondents
To take advantage of discounts and deals	71%
Has better deals and discounts than other campaigns	45%
I planned or saved to buy something during this campaign	37%
Offers wide variety of products and services	30%
I can buy several items and get my money's worth	24%
The campaign comes in just when I need my purchases	21%
I could not buy in other campaigns this year	5%

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Release date

October 2022

More information

Region

Mexico

Survey time period

August 2022

Number of respondents

824 recurrent buyers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

El Buen Fin refers to an annual shopping event in Mexico that takes place in November prior to the Mexican Revolution holiday. In 2022, the event was scheduled from November 18 to 21.

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