Performance-based advertising, which is a form of advertising in which the advertiser only pays when there are measurable results, was the most effective form of digital advertising in Russia in 2022. This segment alone generated a revenue of nearly 273 billion Russian rubles. Web development and mobile advertising ranked second on the list with a revenue about seven times lower than of the leading segment.
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)
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Other statistics that may interest you Advertising in Russia
Overview
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Television advertising
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Radio advertising
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- Premium Statistic Reach of audio advertising in Russia 2019-2029, by segment
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Out-of-home advertising
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Press advertising
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Digital advertising
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- Premium Statistic Digital ad spending forecast in Russia 2019-2024
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Advertisers and their strategies
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Russian Association of Electronic Communications (RAEC). (July 28, 2023). Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). "Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)." Chart. July 28, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). (2023). Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC). "Digital Advertising and Marketing Revenue in Russia in 2022, by Major Segment (in Billion Russian Rubles)." Statista, Statista Inc., 28 Jul 2023, https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/
Russian Association of Electronic Communications (RAEC), Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/ (last visited June 01, 2024)
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles) [Graph], Russian Association of Electronic Communications (RAEC), July 28, 2023. [Online]. Available: https://www.statista.com/statistics/1024632/digital-advertisement-and-marketing-turnover-russia/