In the first half of 2022, pharmaceutical products occupied 18 percent of the total advertising spending on TV in Russia. Ranking second were services in e-commerce and internet, with a share of 17 percent.
Share of the TV advertising budget in Russia in 1st half 2022, by product category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in Russia
Overview
8
- Premium Statistic Advertising spending in CEE 2022-2026
- Premium Statistic Advertising spend growth in Central and Eastern Europe 2022-2026
- Premium Statistic Advertising revenue in Russia 2000-2022, by medium
- Premium Statistic Advertising market growth in Russia 2010-2024
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Offline advertising spending share in Russia 2022, by industry
- Premium Statistic Advertising spending growth in Russia 2022, by industry
- Premium Statistic Advertising spend forecast in Russia 2022-2024, by scenario
Television advertising
6
- Premium Statistic TV advertising spending in Russia 2022, by industry
- Premium Statistic TV advertising share in Russia H1 2022, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
- Premium Statistic Change in TV advertiser count in Russia monthly 2022
- Premium Statistic Leading TV advertisers in Russia 2022, by spending
- Premium Statistic TV advertising market share of companies leaving Russia 2022
Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2019-2029, by segment
- Premium Statistic Radio advertising expenditure in Russia 2013-2022
- Premium Statistic Leading radio advertisers in Russia 2022, by spending
- Premium Statistic Radio advertising share in Russia 2021, by product category
- Premium Statistic Radio ad budget share in companies among regional advertisers in Russia 2021
- Premium Statistic Key features of radio ads for regional advertisers in Russia 2021
Out-of-home advertising
7
- Premium Statistic Outdoor advertising market growth in Russia 2017-2022
- Premium Statistic OOH advertising expenditure in Russia 2022, by segment
- Premium Statistic Outdoor advertising market growth in Russia 2022, by type
- Premium Statistic DOOH share in OOH ad revenue in Russia 2017-2022
- Premium Statistic Leading outdoor advertisers in Russia 2022, by spending
- Premium Statistic Outdoor advertising share of companies leaving Russia 2022
- Premium Statistic Highest-earning OOH advertising operators in Russia 2022
Press advertising
6
- Premium Statistic Reach of print advertisement in Russia 2021-2029, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2022
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2022
- Premium Statistic Press advertising expenditure growth in Russia 2022, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2022, by medium
- Premium Statistic Press advertising share in Russia 2022, by product category
Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2022, by segment
- Premium Statistic Digital advertising market growth in Russia 2022, by segment
- Premium Statistic Growth in company spend on digital advertising in Russia 2022, by industry
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Digital advertising market share of companies leaving Russia 2022
Advertisers and their strategies
7
- Premium Statistic Leading advertisers in Russia 2022, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Advertising market share of companies leaving Russia 2022
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2022, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Further related statistics
19
- Hungarian children's average daily TV advertisement viewing time 2019, by age
- Ad time on cable TV in the U.S. 2006-2016
- Distribution of children's TV channels' advertisements 2019, by sector
- Ad time on broadcast TV in the U.S. 2006-2016
- Media advertising spending distribution in France 2011-2014, by medium
- Number of alcohol ad impressions on cable TV in the U.S. 2014-2018
- Number of non-compliant alcohol ad impressions on cable TV in the U.S. 2014-2018
- Alcohol brands with most non-compliant cable TV ad impressions U.S. 2018
- Number of baby & toddler food & drink TV ads viewed by U.S. adults 2015
- Mexico: fastest growing ad categories during COVID-19
- Finding out about new products through advertising in European countries 2013
- Uruguay: ad spend 2017, by category
- U.S. market: popular claims on new product introductions 2012
- Products with highest advertising expenditure in Germany 2015
- People who have come into contact with promotional newspapers in Poland 2021, by age
- Frequency of shopping on the basis of paper promotional newspapers in Poland 2021
- Frequency of browsing promotional newspapers in Poland 2021
- Consumer attitude towards promotional newspapers in Poland 2021
- Frequency of finding an attractive promotion in promotional newspapers in Poland 2021
Further Content: You might find this interesting as well
Statistics
- Hungarian children's average daily TV advertisement viewing time 2019, by age
- Ad time on cable TV in the U.S. 2006-2016
- Distribution of children's TV channels' advertisements 2019, by sector
- Ad time on broadcast TV in the U.S. 2006-2016
- Media advertising spending distribution in France 2011-2014, by medium
- Number of alcohol ad impressions on cable TV in the U.S. 2014-2018
- Number of non-compliant alcohol ad impressions on cable TV in the U.S. 2014-2018
- Alcohol brands with most non-compliant cable TV ad impressions U.S. 2018
- Number of baby & toddler food & drink TV ads viewed by U.S. adults 2015
- Mexico: fastest growing ad categories during COVID-19
- Finding out about new products through advertising in European countries 2013
- Uruguay: ad spend 2017, by category
- U.S. market: popular claims on new product introductions 2012
- Products with highest advertising expenditure in Germany 2015
- People who have come into contact with promotional newspapers in Poland 2021, by age
- Frequency of shopping on the basis of paper promotional newspapers in Poland 2021
- Frequency of browsing promotional newspapers in Poland 2021
- Consumer attitude towards promotional newspapers in Poland 2021
- Frequency of finding an attractive promotion in promotional newspapers in Poland 2021
Sostav. (November 10, 2022). Share of the TV advertising budget in Russia in 1st half 2022, by product category [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav. "Share of the TV advertising budget in Russia in 1st half 2022, by product category." Chart. November 10, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav. (2022). Share of the TV advertising budget in Russia in 1st half 2022, by product category. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav. "Share of The Tv Advertising Budget in Russia in 1st Half 2022, by Product Category." Statista, Statista Inc., 10 Nov 2022, https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/
Sostav, Share of the TV advertising budget in Russia in 1st half 2022, by product category Statista, https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/ (last visited June 01, 2024)
Share of the TV advertising budget in Russia in 1st half 2022, by product category [Graph], Sostav, November 10, 2022. [Online]. Available: https://www.statista.com/statistics/1123979/tv-advertising-share-by-product-category-russia/