Among companies in the beauty and health industry of Russia, around one third used three advertising channels in 2021, compared to 18 percent of industrial brands. In the fast-moving consumer goods (FMCG) sector, the largest share of surveyed companies employed three ad channels.
Number of advertising channels used by companies in Russia in 2021, by sector of activity
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Other statistics that may interest you Advertising in Russia
Overview
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Television advertising
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- Premium Statistic TV advertising spending in Russia 2022, by industry
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- Premium Statistic Leading TV advertisers in Russia 2022, by spending
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Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2019-2029, by segment
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- Premium Statistic Leading radio advertisers in Russia 2022, by spending
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Out-of-home advertising
7
- Premium Statistic Outdoor advertising market growth in Russia 2017-2022
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- Premium Statistic Outdoor advertising market growth in Russia 2022, by type
- Premium Statistic DOOH share in OOH ad revenue in Russia 2017-2022
- Premium Statistic Leading outdoor advertisers in Russia 2022, by spending
- Premium Statistic Outdoor advertising share of companies leaving Russia 2022
- Premium Statistic Highest-earning OOH advertising operators in Russia 2022
Press advertising
6
- Premium Statistic Reach of print advertisement in Russia 2021-2029, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2022
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2022
- Premium Statistic Press advertising expenditure growth in Russia 2022, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2022, by medium
- Premium Statistic Press advertising share in Russia 2022, by product category
Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2022, by segment
- Premium Statistic Digital advertising market growth in Russia 2022, by segment
- Premium Statistic Growth in company spend on digital advertising in Russia 2022, by industry
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2022, by budget
- Premium Statistic Digital advertising market share of companies leaving Russia 2022
Advertisers and their strategies
7
- Premium Statistic Leading advertisers in Russia 2022, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Advertising market share of companies leaving Russia 2022
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2022, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
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Further related statistics
20
- Interactive ad spending growth in Russia 2021, by company type
- Share of interactive ads in marketing budget in Russia 2020
- Change in marketing budgets in Norway H1 2024
- Advertising spending growth in Russia 2023, by channel
- Digital video ad budget allocation methods used by Russian brands 2019, by type
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Advertising market share in Ukraine 2022, by medium
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of FMCG advertising expenditure India by channel 2023
- Distribution of automotive ad expenditure in India 2021, by channel
- Advertising market size in Saint Petersburg 2021, by channel
- Digital video ad spend in the United Kingdom (UK) 2019-2024
- Distribution of advertisers' annual media budget in Belgium 2018, by channel type
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- Distribution of telecom ad expenditure in India 2023, by channel
- Italy: Ciaopeople Media Group revenues 2008-2017
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- Outsourced marketing tasks in Russia 2020, by company profile
- Annual TV and print ad spending of top 20 car brands in select EU countries 2017
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Statistics
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- Change in marketing budgets in Norway H1 2024
- Advertising spending growth in Russia 2023, by channel
- Digital video ad budget allocation methods used by Russian brands 2019, by type
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Advertising market share in Ukraine 2022, by medium
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of FMCG advertising expenditure India by channel 2023
- Distribution of automotive ad expenditure in India 2021, by channel
- Advertising market size in Saint Petersburg 2021, by channel
- Digital video ad spend in the United Kingdom (UK) 2019-2024
- Distribution of advertisers' annual media budget in Belgium 2018, by channel type
- Distribution of retail ad expenditure in India 2021, by channel
- Distribution of telecom ad expenditure in India 2023, by channel
- Italy: Ciaopeople Media Group revenues 2008-2017
- Consumer interest in city center activities in the Netherlands 2017
- Outsourced marketing tasks in Russia 2020, by company profile
- Annual TV and print ad spending of top 20 car brands in select EU countries 2017
- U.S. hardware, plumbing, heating goods wholesale: ad spend to sales ratio 2011-2015
IAB Russia. (April 6, 2022). Number of advertising channels used by companies in Russia in 2021, by sector of activity [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1058697/number-of-ad-channels-by-sector-russia/
IAB Russia. "Number of advertising channels used by companies in Russia in 2021, by sector of activity." Chart. April 6, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1058697/number-of-ad-channels-by-sector-russia/
IAB Russia. (2022). Number of advertising channels used by companies in Russia in 2021, by sector of activity. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1058697/number-of-ad-channels-by-sector-russia/
IAB Russia. "Number of Advertising Channels Used by Companies in Russia in 2021, by Sector of Activity." Statista, Statista Inc., 6 Apr 2022, https://www.statista.com/statistics/1058697/number-of-ad-channels-by-sector-russia/
IAB Russia, Number of advertising channels used by companies in Russia in 2021, by sector of activity Statista, https://www.statista.com/statistics/1058697/number-of-ad-channels-by-sector-russia/ (last visited June 01, 2024)
Number of advertising channels used by companies in Russia in 2021, by sector of activity [Graph], IAB Russia, April 6, 2022. [Online]. Available: https://www.statista.com/statistics/1058697/number-of-ad-channels-by-sector-russia/