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Brazil: social media usage rate 2017-2020, by age

Published by J. G. Navarro, Aug 21, 2020
In 2020, around 92 percent of internet users aged between 16 and 24 years surveyed in Brazil stated that they used social media, up from 89 percent of respondents a year earlier. Overall, approximately three out of four responding internet users in Brazil said they were on social media.

Penetration rate of social media use among internet users in Brazil from 2017 to 2020, by age

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Sources

Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

(varies)

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Data preceding 2020 comes from earlier releases.

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